Shaw Industries

Paper Summary:

This paper discusses the background and current structure of Shaw Industries. The paper focuses on the company's unique features and competencies, well established goals, strong financial highlights, creative and committed personnel and high quality products. The paper also provides a SWOT (strengths, weaknesses, opportunities, threats) analysis for the company.

Table of Contents:
Abstract
Company Description
Strategic Focus and Plan
Mission Statement (Current)
New or Revised Mission Statement
Vision Statement (Current)
New or Revised Vision Statement
Goals
Non-financial Goals
Financial Goals
Core Competency and Sustainable Competitive Advantage
Situation Analysis
SWOT Analysis
Industry Analysis
Competitors
Company Analysis
Customer Analysis
Market-Product Focus
Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
Marketing Program
Product Strategy
Product Line
Unique Product Quality
Packaging
Price Strategy
Promotion Strategy
Place (Distribution) Strategy
Financial Data and Projections
Past Sales Revenues
Five-Year Projections
Organization
Implementation Plan
Evaluation and Control
Recommendations
Conclusions

From the Paper:

"The current product and marketing strategies meet the customers' demands in the meaning that they promote a better protection of the environment. In addition, the design of the carpets is fit for all tastes and pockets. However this is currently true, the demands might easily change in the future. As such, the recommendation is to pay close attention to industry trends, to changing customer demands and behavior and also to place an increased emphasis on the changes that occur at both micro as well as macroeconomic levels, changes that might affect the carpet industry or its consumers."

Sample of Sources Used:

• Carlton, D.L., 2004, Shaw Industries: A history, Journal of Southern History, Volume 70
• Patton, R.L., 2002, Shaw Industries: A History, Business and Economics
• 2007, Shaw Industries, Inc., Design Biz, http://www.designbiz.com/net/BrandCompany.asp?CompanyID=62913, last accessed on November 14, 2007
• 2007, Shaw Industries Website, http://www.shawfloors.com/, last accessed on November 14, 2007
• The History of Shaw Industries, Corporate History, Retrieved from http://www.shawcontractgroup.com/html/html/downloads/inforum/corporatehistory01.pdf on November 14, 2007

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