A case study analysis of Securities Online's possible expansion strategy.
Written in 2007; 1,634 words; 7 sources; APA; $ 53.95
Paper Summary:
This case analysis assesses Securities Online's opportunities vis-a-vis its expansion strategy. It addresses various financing strategies to fund expansion in terms of strategic marketing objectives. It also looks at capital equipment needs such as servers, databases and Internet bandwidth requirements. Finally, the paper suggests what the professor in the case should recommend to John and Kurt in terms of expansion.
Table of Contents:
Evaluation
Opportunities
Fund-raising Strategies
Recommended Strategy
Capital Equipment Needs
Strategic Growth Capital
Professor and Kurt/John Options
From the Paper:
"Securities Online should utilize the private stock financing option by developing an investment package available to private investors. Securities Online would create a series of A and/or B stock derived from its intrinsic worth which it could then offer to private investors that may, or may not, be venture capital investors. More often than not, this type of approach allows friends and family to invest in an objective fashion without the personal investment in the operation as a family member because rather than a personal loan they are actually receiving stock in a corporation that happens to be managed by friends or family."
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