Saving Sunset Flowers

Paper Summary:

A case study analysis of Sunset Flowers, a New Zealand company that has experienced problems attempting to export their products to the United States. The company faces several challenges with their operations. This paper considers three of these challenges. It firstly describes each challenge, how it impacts the company and why it is important. It then offers several possible solutions for each of the challenges. The writer further provides a recommendation of how all of these challenges can be met, and finally describes how this solution can be put into effect and what it will achieve.

From the Paper:

"There are several instances where it is apparent that the owners of Sunset Flowers have little knowledge of their business once it is outside of New Zealand. On finding their returns declining they can only speculate as to the reasons for the price movements. It is also stated that they know little about world markets for fresh-cut flowers. After picking up samples from the airport the business owner is told of the need for a customs broker. He then gathers information on the procedures and costs of a customs broker.
This information gathered is all necessary for managing export operations.
These examples show the business is exporting without knowledge of :-
- export procedures
- the market it is exporting to
- the export company's actions
Clearly there is a lack of knowledge about the environment as well as the company itself.
Without information on the processes the company must undergo, such as the quarantine issue, the company cannot make intelligent decisions about the business. "

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