SECU Credit Union

Case Study # 99226

Business > Business Plans
Business > Companies
Business > Finance, Investment and Banking

SECU Credit Union

This paper discusses the balanced scorecard initiative of the State Employees Credit Union of Maryland (SECU), a banking and financial services operator in Maryland.

1,980 words () | 5 sources | MLA | 2007 United States

Paper Summary:

The paper discusses SECU's intention to implement a balanced scorecard initiative to improve its operations and align its departmental operations with its core business strategies. The paper describes the balanced scorecard's four-dimensional approach: financial, internal processes, learning and development and customer perspective.

Outline:
Abstract
Organizational Overview
Mission & Vision Statements
Strategy & Strategy Formulation
Customer Satisfaction
Financial
Internal Business Processes
Learning & Growing
Conclusion

From the Paper:

"SECU Credit Union is a banking and financial services operator in Maryland. SECU is a state chartered credit union and maintains an asset base in excess of $1.45b (SECU, 2006). SECU's mission is to provide informed banking and financial services to its members. With over 240,000 unique members, SECU is the nation's 51st largest credit union and is intent on growing (SECU, 2006). SECU's various lines of business (LoBs) include but are not limited to: banking (checking & savings), credit cards, automotive loans and applications, mortgage and home loan financing, financial investment services such as mutual funds and stocks/bonds, and a host of business and insurance products and services."

Sample of Sources Used:

Kanji, G. K. (2002). Measuring Business Excellence. London: Routledge.
Meyer, M. W. (2002). Rethinking Performance Measurement: Beyond the Balanced Scorecard. Cambridge, England: Cambridge University Press.
Neely, A. (Ed.). (2002). Business Performance Measurement: Theory and Practice. Cambridge, England: Cambridge University Press.
Roney, C. W. (2004). Strategic Management Methodology: Generally Accepted Principles for Practitioners. Westport, CT: Praeger.
SECU Credit Union. (2006). SECU Credit Union (online). Retrieved August 4, 2006 from: http://www.secumd.org/html/ index/index.cfm