This paper discusses the balanced scorecard initiative of the State Employees Credit Union of Maryland (SECU), a banking and financial services operator in Maryland.
Written in 2007; 1,980 words; 5 sources; MLA; $ 62.95
Paper Summary:
The paper discusses SECU's intention to implement a balanced scorecard initiative to improve its operations and align its departmental operations with its core business strategies. The paper describes the balanced scorecard's four-dimensional approach: financial, internal processes, learning and development and customer perspective.
"SECU Credit Union is a banking and financial services operator in Maryland. SECU is a state chartered credit union and maintains an asset base in excess of $1.45b (SECU, 2006). SECU's mission is to provide informed banking and financial services to its members. With over 240,000 unique members, SECU is the nation's 51st largest credit union and is intent on growing (SECU, 2006). SECU's various lines of business (LoBs) include but are not limited to: banking (checking & savings), credit cards, automotive loans and applications, mortgage and home loan financing, financial investment services such as mutual funds and stocks/bonds, and a host of business and insurance products and services."
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