Robert Mondavi

Paper Summary:

This paper takes a look at the history and success of one of Napa Valley's leading wine producers, Robert Mondavi. The paper focuses on the business success of the Mondavi firm. According to the paper, founder Robert Mondavi recently relinquished his post as Chairman of the Board to his son Michael, and his other son, Tim remains Chief Winemaker and Vice Chairman.

From the Paper:

"Mondavi also acquired several California brands including Byron, specializing in ultra-premium and luxury wines; Arrowood; and the La Famiglia di Robert Mondavi. Additionally, the Opus One brand is Mondavi's prestige line, which produces 30,000 cases per year and retailing at about $140 per bottle. Just as the Mondavi name enhances the image of the Woodbridge label, the Opus One joint venture has enhanced the overall prestige of Mondavi's name. Robert Mondavi has entered into four more joint ventures in the high-end price category since 2002 including three Italian vines and one luxury Chilean wine called Sena."

Sample of Sources Used:

• Roberto, Michael A. Robert Mondavi and the Wine Industry. Harvard Business School, 2005.

More papers on Robert Mondavi:

• Essay # 74002 : "Robert Mondavi Corporation."
• Case Study # 73150 : "Mondavi Wines"
• Research Paper # 27220 : "American Wine Industry"

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