Richard Branson

Paper Summary:

This paper discusses Richard Branson, one of the world's leading entrepreneurs and corporate success stories. The paper reports that Branson's Virgin brand is recognized around the globe. Virgin is a leader in a wide variety of fields, including everything from media, to travel and transportation. According to the paper, Branson has made a name for himself by portraying himself as a trendy, perpetual young person, who knows what the market wants because he is that market.

Outline:
Executive Summary
Background
Leadership Analysis
Conclusion

From the Paper:

"Independence has remained essential to Branson's business philosophy, and his impelled many of his decisions over the years. Since the founding of Virgin Records (a company that has since been sold off), Branson has expanded into innumerable other ventures, always with an eye to serving the market in ways that are unexpected. Branson's conglomerate might be seen as an all encompassing lifestyle provider. The Virgin group provides and runs limousine services, trains, bikes; makes cosmetics, runs health clubs, juice bars; provides vacation packages, and even manufactures lingerie. (Hopkins, 2006) In short, Branson and his Virgin Group are about today's trendsetters and those who would be like them. The Virgin Group anticipates - what might even say - creates needs to serve. "

Sample of Sources Used:

• Branson, Richard. (2006). "About Richard." From, Losing My Virginity, as it appears on the Virgin.com web site. Virgin.com. URL: http://www.virgin.com/aboutus/autobiography/.
• Hopkins, Michael S. (2006). "Richard Branson, Virgin Group." 26 Most Fascinating Entrepreneurs. Inc.com. New York: Mansueto Ventures, LLC. URL: http://www.inc.com/magazine/20050401/26-branson.html.
• Charles, L. (1998, March 20). Who Needs the NME?. New Statesman, 127, 9. Retrieved September 27, 2006, from Questia database: http://www.questia.com/PM.qst?a=o&d=5001329434
• Davies, G., Chun, R., Silva, R. V., & Roper, S. (2003). Corporate Reputation and Competitiveness. London: Routledge. Retrieved September 27, 2006, from Questia database: http://www.questia.com/PM.qst?a=o&d=108453667
• Garten, J. E. (2000). The Mind of the CEO. New York: Basic Books. Retrieved September 27, 2006, from Questia database: http://www.questia.com/PM.qst?a=o&d=91913624

More papers on Richard Branson:

• Term Paper # 16879 : "Richard Branson"
• Essay # 20918 : "Aggressive Leadership"
• Research Paper # 109440 : "Virgin Atlantic Upper Class"

APA Citation:

MLA Citation: