This paper examines Redhook Ale Brewery, noting how the company had experienced a decline in business after a period of growth, leaving the company operating at about 50 percent of capacity and with a need for a new strategy to increase business and continue growth. It looks at how part of the decline may be a function of the industry as a whole in a period of economic uncertainty and part may be tied to the specific industry niche in which this company operates.
From the Paper:
"The problem facing Redhook Ale Brewery at the end of the last century was a decline in business after a period of growth, leaving the company operating at about 50 percent of capacity and with a need for a new strategy to increase business and continue growth. Part of the decline may be a function of the industry as a whole in a period of economic uncertainty, and part may be tied to the specific industry niche in which this company operates. The company extends back to its founding in 1981. The company mission is to provide a premium specialty beer for the craft beer market, with craft beer being a more flavorful and fuller-bodied premium beet based on old world brewing methods and using high-quality materials. "
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