Rayovac to Spectrum Brands: Case Analysis

Paper Summary:

This paper discusses the establishment, development and current situation of the company, Spectrum Brands. It also discusses the company's initial strategies and its later diversification. In addition, the paper describes how Rayovac, or now Spectrum Brands, is well positioned to take advantage of the global market and economies of scale. The paper then looks briefly at the only major negative strategic attribute for Rayovac, which is its debt structure.

Table of Contents:
Introduction
Strategies
Diversification
Global Market
Debt Structure
Overall Strategy

From the Paper:

"Strategically, Rayovac or now Spectrum Brands, is well positioned to take advantage of the global market and economies of scale. Because the company was already shifting its manufacturing to China, continued expansion into other industries that were doing the same offered the company an opportunity to diversify revenue streams and markets while developing complementary back office operations and infrastructure. Because of the shared retail distribution channels among its diversified product lines Rayovac can now leverage its product volumes to gain better terms from retailers. The only major negative strategic attribute for Rayovac is its debt structure that the company undertook to finance all of its acquisitions which is substantial 2 notes above $500m at 7.4% and 8.5% interest respectively and numerous other valued from 3 to several hundred million and comparable interest rates. Rayovac needs to reduce its overall debt load."

Sample of Sources Used:

• "Rayovac Corporation: International Growth and Diversification Through Acquisitions." Northeastern University, Richard Ivey School of Business: 9B06M025.

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