Radisson's Revenue Optimization Program

Paper Summary:

This paper analyzes the Radisson's marketing of two things: their revenue optimization program (ROPE) and their hotels. It discusses the reasons for the two-fold advertisements and the benefits this will provide for the corporation and their clientele. The paper concludes by providing recommendations regarding the program utilized by the Radisson Hotel Group.

Table of Contents:
Costs, Benefits and Implementation
Processes
Casualties in Overbooking
Revaluations
Recommendation

From the Paper:

"It would be the recommendation of the Country Inn and Suite to participate in the program utilized by the Radisson Hotel Group. This could only lead to beneficial information being gained and would inevitably create improved pricing and property decisions. However, a strong emphasis must be maintained in the initial stages of the project to make sure that educational factors for the current staff are understood and that customer support at Radisson will be readily available."

Sample of Sources Used:

• "Carlson Hotels Worldwide...". (4, June 2007). Hotel and Motel Management. www.HotelMotel.com/digital_edition . 2.
• Kumar, Prem Dr. (2006). Revenue Management For the Hospitality Industry. BPO India. http://www.bpoindia.org/research/ revenue-management-hospitality-industry.shtml

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