An in-depth review of how quality assurance is the major issue affecting business success at Singapore Airlines.
Written in 2008; 3,755 words; 21 sources; APA; $ 103.95
Paper Summary:
This paper examines the effect that quality assurance has on increasing airline safety, specifically as to the business development aspects of an airline. The paper focuses on Singapore Airlines and predicts that the implementation of a multi-faceted quality assurance program will lead to increased airline safety at multiple levels. The paper then analyzes these predictions and the issues involved in airline safety.
Table of Contents:
Introduction
Defining Quality Assurance
Studying Quality Assurance in the Airline Industry
Quality Assurance Applied
Overview of the Industry
Singapore Airlines: Examples of Quality Assurance Success
Conclusion
From the Paper:
"The reason the Company Quality Approach is such an essential component to the quality assurance process in an airline business is because of the important role that employees have in creating quality assurance, flight safety and customer satisfaction. Because employees are not a machine and are in fact human, a purely industrial approach is not appropriate for managing the human element of quality assurance. Thus, as such companies as Singapore Airlines has figured out, a unique approach to quality assurance must be taken as to the employee and people aspect of running a quality airline. This unique approach is the Company Quality Approach and is an essential part of the human resources operation of any airline."
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