Public Relations

Paper Summary:

This paper discusses the principles of public relations within an organization. It briefly discusses what the ethical foundations of professionalism are and describes the code of ethics that many organizations set up for themselves. The paper presents a case example of a reporter, Jayson Blair and the ethical issues that surrounded him.

From the Paper:

"The Arthur W. Page Society is an elite professional group within the public relations field that offers six principles as the basis of its foundation. Its purpose is to "provide leadership, continuity, and continued growth for the public relations function." First and foremost on the list is, of course, to tell the truth. Secondly, prove it with action. It is said that the perception of an organization is determined 90 percent by doing and 10 percent by talking. Third, it's important to listen to the customer. In order to serve the company well, one must understand what it is the public wants and needs. Fourth on the list is to manage for tomorrow. Professionals must anticipate public reaction and eliminate the practices that generate difficulties. Next, one must conduct public relations as if the whole company depends on it. Public relations is a management function and the impact on the public must be considered when making corporate decisions. Finally, a good communicator will remain calm, patient and good-humored. When faced with a crisis, a cool head communicates best."

Sample of Sources Used:

• (2005). Arthur W. Page Society. Retrieved June 14, 2006 from Web site: http://www.awpagesociety.com/
• Cutlip, S.M., Center, A.H., Broom, G.M. (2006). Effective public relations (9th ed.). New Jersey: Pearson Education, Inc.
• (2006, May 16). Jayson Blair. Retrieved June 14, 2006 from Web site: http://en.wikipedia.org/wiki/Jayson_Blair

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