Paper Summary:

This paper examines how P & G has adopted a new trend that is revolutionizing the consumer product industry and how its strategy is to jazz-up their old and yet profitable brands by placing them inside new types of delivery devices to improve the brand image while at the same time boosting pricing on the products. The author points out that by diversifying into new products and markets, such as the purchase of Gillette, the company constantly ensures that it has the necessary product range to attract new customers.

Outline
Introduction
Discussion
The Boston Consulting Group (BCG) Model for P & G's Products
Conclusion

From the Paper:

"Too much of a good thing can be a bad thing. Constantly restructuring and change can also be damaging. Learning Management Systems (LMS) can help P & G identify tools that can help workers and employees extract the best information from the system and apply it to their operations as needed. Competitiveness of markets and products is increasing and it is imperative that companies that wish to succeed use some form of knowledge gathering and application for all the different operations in the company. The main purpose of any knowledge management strategy is to "reduce errors, create less work, provide more independence in time and space for knowledge workers, generates fewer questions, produces better decisions, reinvents fewer wheels, advances customer relations, improves service, and develops profitability.""

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