Problem Solution: Harrison-Keyes Inc.

Paper Summary:

This paper discusses the company, Harrison-Keyes, which is a well- established publisher of technical and medical books whose profits have been down over the past few years. The paper addresses the current situation and the steps needed to move forward. It also looks at alternatives to the proposed solution and takes into account the risks involved and how to deal with them. In addition, the paper uses the methods and costs that other companies have encountered as a guideline for estimating various aspects of the project. The paper contains tables in the appendix.

Table of Contents:
Describe the Situation
Issue and Opportunity Identification
Stakeholder Perspectives/Ethical Dilemmas
Frame the "Right" Problem
Describe the "End-State" Vision
Identify the Alternatives and Benchmarking Validation
Evaluate the Alternatives
Narrowed List of Alternatives
Identify and Assess Risks
Make the Decision
Develop and Implement the Solution
Evaluate the Results
Conclusion
Appendix

From the Paper:

"The best alternative for Harrison-Keyes at this point is selling subscriptions to schools and individuals. This will provide a steady profit flow for the company to expand upon. It incorporates several issues simultaneously and narrows the focus on what is important. HK is already a leader in Technical and Medical publishing so obtaining large subscriptions should be quite easy. It also addresses the copyright concerns that many of the HK authors are having which, in turn, will make obtaining their approvals in writing much easier. A website with subscriptions can be easily monitored for illegal activity. It also simplifies access for the end user which is very attractive to the younger demographic that HK is targeting."

Sample of Sources Used:

• Block, V. (2000). Crain's New York Business, 16(31),1. Retrieved November 17, 2007, from RDS database.
• Gray, C. & Larson, E. (2006). Project Management: The Managerial Process 3e. New York: McGraw-Hill.
• Kirby, G.A.(1998). Publishing & Production Executive, 12(8): 26-30. Retrieved November 17, 2007, from RDS database.
• Nizami, B. (2006). Apex: Digitizing Newspaper Past. EContent, 29(9), 14-15. Retrieved November 19, 2007, from EBSCOhost database.
• Wood, D. (2006). The YouTube world opens an untamed frontier for copyright law. The Christian Science Monitor, December Issue. Retrieved November 19, 2007, from http://www.csmonitor.com/2006/1218/p01s03-usju.html

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