Paper Summary:

This paper analyzes Paradise Farm Organics (PFO), which produces a line of organic grocery items that are both suitable to the outdoors oriented consumer as well as the typical health conscious consumer. It first provides a brief background of the company and discusses its goals and mission. The paper then provides an external and internal analysis of the company. Finally, the paper analyzes the strategies of the company, provides a SWOT (strengths, weakness, opportunities, threats) analysis and recommends strategies for the future.

Table of Contents:
Abstract
Paradise Farm Organics: Case Analysis
Introduction
Background in Brief
The Organization Today
Mission, Goals, & Stakeholders
Mission
Goals & Objectives
Stakeholders
External Analysis
General Environment
Industry Environment
Competitor Analysis
Internal Analysis
Resources
Strategy
Business Level
Corporate Level
International Level
Cooperative Strategies
Synthesis
Strengths
Weaknesses
Opportunities
Threats
SWOT Matrix
Alternatives
Do Nothing
Expand Strictly on Internet
Criteria for Evaluation
Evaluation
Recommendations
Implementation
Action Plan
New Structure and Control Systems Needed
Criteria to Evaluate Success

From the Paper:

"International Level
International strategies are currently beyond the scope of PFO's strategic planning horizon. While its internet based retail operation can obviously service international markets merely by virtue of being on the web, this can hardly be considered an international strategy. PFO should refrain from any international market strategy until it is able to consolidate and expand its existing markets."
"Cooperative Strategies
PFO has existing cooperative strategies such as MRS's distribution agreement but this agreement has, in fact, hampered PFO's short to mid-term growth plans. While such cooperative sales and distribution strategies offer larger market exposure and greater sales volumes, they also reduce margins and limit market opportunities for PFO."

Sample of Sources Used:

• About. (2006). Paradise Farm Organics (online). Retrieved October 27, 2006 from: http://www.maryjanesfarm.org/About/
• Food Retail Industry Profile: United States. (2006). Food Retail Industry Profile: United States, Retrieved Monday, October 27, 2006 from the Business Source Complete database.
• Graf, L., Hemmasi, M., & Strong, K. C. (1996). Strategic analysis for resource allocation decisions. Journal of Managerial Issues, 8(1), 92+.
• Proctor, T. (2000). Strategic marketing: An introduction. London: Routledge.
• Schwan Food Company SWOT Analysis. (2006). Schwan Food Company SWOT Analysis, Retrieved Monday, October 27, 2006 from the Business Source Complete database.

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