A case study of Visual Ways' acquisition of Game World and some of the problems that developed as a result.
Written in 2009; 4,232 words; 23 sources; APA; $ 112.95
Paper Summary:
This paper evaluates the issues that resulted when software company, Visual Ways, acquired a new division through acquisition of Game World. Visual Ways specializes in creating digital and print advertisements, catalogues and brochures for original equipment manufacturers (OEM) of heavy machinery. The paper notes that their focus is on being able to describe complex machinery through visual methods on paper and to create 3-D image display for the web and also for all audio visual material. The paper further notes that their clients are generally manufacturing companies specializing in heavy manufacturing and construction equipment and they have been able to successfully grow for the past 20 years both within the US and globally.
Outline:
Introduction
How the Problem Emerged and was Identified
How the Decision for Improvement Emerged
How the Organizational Change was Planned
Success of the Organizational Change at Visual Ways
Lessons Learned
If This Decision Had to be Redone
From the Paper:
"In recent times, many OEMs are also looking for new ways to market their products as well as work with customers to identify better work flow and supply chains. About six month back two OEMs approached Visual Ways to inquire if they could animate some of the workflow processes within their manufacturing divisions. While there are many commercial off the shelf products for this purpose, the OEMs felt that they could get better service and support from Visual Ways as past experiences were good and Visual Ways already had many of the graphical know how of the equipments used."
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