Operations Management at Danone Group

Paper Summary:

This paper describes and analyzes the management of operations at Danone Group, the world leader in the fresh dairy products market. The author gives a brief overview of Danone's history, the most important types of operations at Danone, and their strategic objectives and policies. The product innovation process with its operations and operations management is described in detail, as well as why operations management is essential for any organization. The author also explains the critical point technique and the A.B.C. law, both used at Danone. The paper concludes by listing a few of the laws regulating the dairy products industry and Danone's high standards in complying with them.

Outline:
Brief History
The Company's Strategy
The Roles and Responsibilities of Operations Management
Supply Chain Recommendations
Operations Management Tools and Techniques
Quality Requirements
Legislation

From the Paper:

"Danone's history began in 1966 when the company was called BSN and focused on producing glass, being specialized in packaging and fat glass. In 1972 the acquisition of Kronenbourg and Evian took place. In 1973, BSN merged with Gervais Danone, changing the company's object of production to food. By the beginning of the 1990s, BSN had become an international business. Since 1994, the company is known as Danone. In the following decade, Danone's strategy can be characterized by 50 acquisitions. The most important strategic change implemented by Danone consists in the company's orientation towards health through food."

Sample of Sources Used:

• Operations management (2008). Wikipedia, the free encyclopedia. Retrieved October 2, 2008 from http://en.wikipedia.org/wiki/Operations_management#cite_note-0.
• History (2008). Danone Group. Retrieved October 2, 2008 from http://www.danone.com/index.php?option=com_content&task=view&id=11&Itemid=44.
• Tushman, M. & Nadler, D. (1996). Organizing Innovation. California Management Review. Vol. 28, No. 3. Retrieved October 3, 2008.
• Bowersox, D. J. & Closs, D. J. (1996). Logistical Management. The Integrated Supply Chain Process. McGraw-Hill Companies, Inc. Retrieved October 3, 2008.
• Supply chain (2008). Wikipedia, the free encyclopedia. Retrieved October 4, 2008 from http://en.wikipedia.org/wiki/Supply_chain.

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