Needs Assessment for Quality Improvement

Paper Summary:

The paper discusses the subject of quality improvement and states that it is a major component of quality management. The paper further relates that total quality management focuses on improving the overall quality of a company's products and services, in order to support the achievement of its overall goal. To best understand how the concept is applied within the business community, the paper takes the example of Ford Motors Corporation and discusses the manner in which they handle their manufacturing process in regard to other corporate components.

From the Paper:

"To best understand how the concept is applied within the business community, take the clear example of Ford Motors Corporation and how they handle their manufacturing process in regard to other corporate components. In this order of ideas, Ford Motors produces those types of vehicles for which they possess a comparative advantage. In other words, since they invested significant financial resources in developing large size and luxurious cars, they carry on with this line of production. But the consumers require different products, small size and compact cars, which consume less fuel, eliminate reduced waste, are more environmental friendly and cheaper to upkeep. The effect has materialized in reduced sales onto the American market and the loss of the leading position to Japanese manufacturer Toyota."

Sample of Sources Used:

• Edosomwan, J.A., 1995, Integrating Productivity and Quality Management, Marcel Dekker
• Ford Motors Corp. 2006 Annual Report, Retrieved from http://www.ford.com/ on March 4, 2008
• Jones, R., 2006, American Auto Industry Seen at a Crossroads, MSNBC, http://www.msnbc.msn.com/id/10642724/ last accessed on March 4, 2008

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