Mission, Vision, and Values

Paper Summary:

This paper analyzes the mission, vision and values of The University of Phoenix Online's Enrollment Department, a division of the Apollo Group Inc. The author explains how the mission vision and values of an organization are extremely valuable in helping a company achieve its ideal end state by defining the basic principles that will direct the firm's operations. The author presents the background and mission statement of the University of Phoenix and also discusses their vision and values. The author then suggests a slight change to the current mission statement of the University of Phoenix to allow for future growth and opportunity. The paper also analyzes the strategic management plan of the University of Phoenix and discusses the ways in which the new strategy's outcomes will affect the leadership and culture of the university.

Outline:
University of Phoenix Background
Mission Statement
Reaching the Desired End State
Components of the Strategic Management Process
Effects of Strategy on Leadership and Culture
Conclusion

From the Paper:

"While the University of Phoenix will need to focus on all four of these elements as it moves through the strategic planning process, emphasis must be placed on the implementation phase of this plan, as the implementation stage can be more difficult than the formulation stage. While forming a strategy is not a trivial task, conceptualizing is almost always easier than putting that concept into practice."

Sample of Sources Used:

• Apollo Group (2007). 2007 Apollo Group Annual Report. Retrieved January 10, 2009, from http://www.apollogrp.edu/Investor/AnnualReports.aspx
• Bart, C. (1998). Mission Matters. The CPA Journal, 68(8), 56-57.
• Bushman, M. (2007). The Major Elements of the Strategic Management Process. Retrieved January 10, 2009, from http://www.associatedcontent.com/article/196677/the_major_elements_of_the_strategic.html?page=3&cat=3
• Drohan, W. M. (1999). Writing a mission statement. Association Management , 51, 117. Retrieved January 10, 2009. Retrieved from http://www.allbusiness.com/management/160659-1.html
• Pearce, J., & Robinson , R. (2004). Strategic Management: Formulation, Implementation, and Control (9 th ed.). New York, NY: The McGraw-Hill Companies

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