Paper Summary:

This is an a case study analysis of Merrill Lynch in Japan in which the advantages and risks of this $200 million investment are discussed and explored.

From the Paper:

"Given the changes that have occurred in the international capital markets during the past decade, Merrill Lynch's strategy of expanding internationally makes sense. According to Merrill Lynch's annual report published online, the financial services industry in the United States is extremely competitive and highly regulated. Merrill Lynch's private client business, which offers banking financial advice and stock-brokerage services to individuals, had historically been concentrated in the United States. For this reason, Merrill Lynch (ML) wanted to find opportunities to diversify and the Japanese market represents..."

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