Merrill Lynch, Risks and Benefits

Paper Summary:

This paper analyzes the risks and benefits for a company to go international, using Merrill Lynch as an example. Using the time frame from the 1980s to 2002, the paper examines what kind of market would be suitable for such a strategy and how macroeconomic events can influence a business. The author provides a background study on Merrill Lynch and discusses the rate of change in the international capital market, paying attention to how Merrill Lynch took advantage of this. The paper speaks of the Japanese market in particular, and it's suitability for Merrill Lynch, studying the risks and benefits of their strategy. In closing, the paper analyzes Merrill Lynch's future in Japan. The paper uses MLA style footnotes but does not include a works cited page

Table of Contents:
Introduction
Changes in the international capital markets
Factors that made the Japanese market suitable for Merrill Lynch
Benefits and Risks of Merrill Lynch's strategy
The Collapse in Stock Market Values in 2001-2002
Merrill Lynch's future in Japan

From the Paper:

"Merrill Lynch, starting with the 1980s, expanded internationally, with a dominant presence in London and Tokyo. In the beginning, its international presence was limited to the investment banking side, but starting from 1990s it offered all its services. In 1995, Merrill Lynch purchased Smith New Court, the largest stock brokerage in Great Britain. Later in 1997, it acquired the leading manager of mutual funds in United Kingdom, Mercury."

Sample of Sources Used:

• Business Studies: http://alex.edfac.usyd.edu.au/home/Mercy%2520College%2520site/untitled/business%2520studies/
• Business Week Newspaper : http://www.businessweek.com/1997/35/b3542138.htm
• Merrill Lynch official site: http://www.ml.com/index.asp?id=7695_15125
• CNN Money, by Justin Lahart, july 22, 2002 http://money.cnn.com/2002/07/19/news/crash2002/index.htm
• Merrill Lynch Market Analysis Department: http://findarticles.com/p/articles/mi_m0EIN/is_2001_Dec_31/ai_81198734

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