McDonald's in Iraq

Paper Summary:

The paper discusses McDonald's failure to penetrate the Iraqi market and provides an analysis of the Iraqi environment, including its demographics, socio-cultural factors, political forces, economic factors and competition. The paper then looks at McDonald's social responsibility programs that, in the writer's opinion, seem a bit conflicting with the junk food sold as the symbol of McDonald's.

Outline:
Abstract
McDonald's in Iraq
The Iraqi Environment
McDonald's Social Responsibility
Conclusions

From the Paper:

"The sole common feature that unites all players in the contemporaneous society is change. This is obvious in the way we live our lives, our modifying hobbies and interests, our living standards or our purchasing habits. But the changes are also obvious at corporate levels, which now place an increased emphasis on the employees, the customers and the environment. The ultimate purpose remains however the registration of high profits. What has changed then is the approach to this desiderate, in the meaning that corporations no longer use machines to expand, but people, strategies and policies. One of these expansionist measures refers to globalization, the buzz word of the twenty first century, which sees the transfer of numerous values from a country to another. But globalization has often been assimilated with the expansion of the American corporations, or Americanization. Companies such as Microsoft, Nike or McDonald's are now present in most regions of the globe, where they promote not only the American products and services, but also the American fashion and the traditions."

Sample of Sources Used:

• Docena, H., October 24, 2003, Dying for a McDonald's in Iraq, Asia Times
• Druckman, E., January 22, 2007, George Bush's New Iraq Plan Includes McDonald's of Baghdad, Associated Content
• Goering, L., July 5, 2003, Kurds Offer Troops a Holiday Haven for Rigors of Iraq, Chicago Tribune
• McCarthy, T., August 16, 2006, Golden Arches With a Twist: Iraqi Burger Joint, ABC News
• Wilson, J., October 10, 2004, The Fast Food Phenomenon, The School of Russian and Asian Studies, http://www.sras.org/russian_fast_food last accessed on September 24, 2008

More papers on McDonald's in Iraq:

• Research Paper # 97140 : "War in Iraq War on Terror"
• Argumentative Essay # 90621 : "Weapons of Mass Destruction in Iraq "
• Essay # 39705 : "Marketing Overseas"

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