McDonald's Corporation

Case Study # 117980

Business > Companies
Business > Management

This paper is an executive summary of the McDonald's corporation.

1,023 words () | 6 sources | APA | 2009 United States

Paper Summary:

This paper gives an overview of the McDonald's corporation and discusses its business practices and procedures, advertising, customer service marketing, and future business plans. The paper also examines the McDonald's corporation's success as a multinational conglomerate and discusses its limitations and shortcomings in the market.

Outline:
Background and Introduction
Main Conclusions
Recommendations
Globalization versus Country Adaptation
- Background
- Customer Service Marketing
- McDonald's Corporation
- Future Trends
- Limitations, Conclusions, Recommendations

From the Paper:

"The McDonalds Corporation is a multi-national conglomerate and a multi-billion dollar organization that has been known to act as such in dealing with its franchisees, employees, and customers (Hackett, 2001). A company's success is based upon its willingness to change and ability to communicate its efforts to all people who are involved (Kotter, 1996). At times in the chronology of an organization like McDonalds' past, communication has been well received and has propelled them into the position they hold today."

Sample of Sources Used:

Cateora, P. R., & Graham, J. L. (2007). International marketing. New York: McGraw-Hill.
Evans, M. K., & Stroll, H. (2006). Marketing Challenge: Traditional vs. New Marketing. MarketingProfs, 109, Retrieved January 26, 2008, from http://www.marketingprofs.com/print.asp?source=%2F6%2Fstroll109%2Easp.
Hackett, R. (2001, Sep 10). McDonalds' business ethics. Retrieved January 26, 2008, from News for McDonalds Franchise Owners Web site: http://www.licenseenews.com/ethics3.html
Jargon, J. (2006). McDonalds to add more beverages to menu. Retrieved January 26, 2008 from http://chicagobusiness.com/cgi-bin/news.pl?id=20760
Kotter, J. P. Leading change. Boston: Harvard Business School Press, 1996.