Marriott International, Inc.

Paper Summary:

This paper presents a case study analysis in reference to the hospitality tourism organization of choice and critically evaluates the strategies implemented in striving for sustainable competitive advantage. The paper considers the following: supply and demand factors affecting the business; and (2) implications of national and international policies upon the activities of the chosen organization; and (3) the short-, medium-, and long-term. The work critically evaluates strategies needed to combat factors outlined in the analysis and prioritizes suggested strategies.

Table of Contents:
Objective
Introduction
New Developments
Environmental Initiatives
Review of Case Study Report
Lean Learning at the Marriott
Community Participation and Interaction
Marriott Utilizing Technology for Competitive Advantage
Third Quarter and Full Year 2008 Financials
Summary and Conclusion

From the Paper:

"The Retail and Hospitality Communique (2008) report additionally states that for the second quarter in 2008 that 9,000 rooms were added to Marriott's lodging portfolio during the quarter, which included more than 2,500 rooms outside North America with 130,000 rooms in the worldwide development pipeline being retained. It is reported that there was a decline in second quarter timeshare contract sales by 7% to $334 million, which is stated to be for the largest part, "due to lower sales of traditional and residential products, partially offset by stronger timeshare sales to customers in Asia and Latin America.""

Sample of Sources Used:

• Sikich, Chris (2008) Marriott-brand Hotel to Serve New Generation of Traveler. The Noblesville Ledger. 8 Aug 2008. Online available at: http://www.indystar.com/apps/pbcs.dll/article?AID=/20080808/LOCAL0104/808080335/1115/LOCAL0104
• Marriott Hotels Expand in Mexico and Worldwide (2008) Marriott on the Move. 15 Aug 2008. Online available at: http://www.blogs.marriott.com/default.asp?item=2245463
• Marriott Golf Gets Greener with Audubon International (2008) Marriott on the Move 19 Mar 2008. Online available at: http://www.blogs.marriott.com/environment/default.asp?item=2173010
• Go Green: Marriott Headquarters Becomes More Environmentally Friendly (2007) Marriott on the Move 4 Dec 2007. Online available at: http://www.blogs.marriott.com/environment/default.asp?item=709705
• Rainey, Patricia (2003) Employability Framework - Employer engagement case study - The Marriott model. Online available at: http://www.scotland.gov.uk/Resource/Doc/917/0033732.doc

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