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Managing Large Scale Change
Case Study # 116980
A case study of Nordea Bank's management project of migrating to a new business model.
3,450 words (approx. 13.8 pages) |
10 sources |
APA | 2009
| 
Published on: Nov 04, 2009
Paper Summary:
The paper looks at Nordea Bank's attempt to install a new information system in migrating to e-business and how it involved organization-wide restructuring. The paper focuses on the management of this project, and highlights the role of HR managers who enable the management to effectively communicate with the employees. The paper also discusses how the problem of employee resistance can be mitigated in general and how it was addressed in this particular case.Outline:
Introduction
Challenges in Managing Large Scale Change
Managing change in Nordea Bank
Recommendations
Conclusion
From the Paper:
"The strategic alignment process is a critical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project. The strategic alignment process takes place in respect of four areas: business strategy, IT strategy, organizational issues and information systems issues. It is in organizational issues that cultural considerations become important. Employees are the most important assets of an organization and therefore successful change management depends on employees' acceptance of it. However 80% of the change management projects fail because employees are resistant to the idea of change (cited in Kotter, 1995). This is because change requires them to learn new ways of doing things and they do not have the confidence that they will be able to cope with new operational challenges."Sample of Sources Used:
- Aaker, David A. (2004). Strategic Market Management. McGraw Hill/Irwin.
- Armstrong, Michael. (2005). Strategic Human Resource Management. Prentice Hall.
- Baldwin, Esther, and Martin Curley. (2007). Managing IT Innovation for Business Value: Practical Strategies for IT and Business Managers. Intel Press.
- Culpan, Refik 1989, 'Leadership styles and human resource management: a content analysis of popular management writings' Management Decision, 27, pp 43-54.
- Dess, Gregory G., et al. (2007). Strategic Management: Creating Competitive Advantage. McGraw Hill/Irwin.
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Cite this paper
APA Citation:
Managing Large Scale Change (2012, April 01). Retrieved May 23, 2012, from http://www.academon.com/Case-Study-Managing-Large-Scale-Change/116980
MLA Citation:
"Managing Large Scale Change" 01 April 2012. Web. 23 May. 2012. <http://www.academon.com/Case-Study-Managing-Large-Scale-Change/116980>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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