Management Theory and the Coca-Cola Company

Paper Summary:

This paper examines the successful strategies and management skills employed by the Coca-Cola company. It explains that Coca-Cola is seen every where, sports events, television, movies, billboards, and many other media outlets and that the visibility of the product is a true testament to the force behind the product. The paper looks at how everyday managers at all levels in 200 countries exercise the four management functions as they produce products which are consumed daily by the entire world. The paper also notes that globalization has brought 200 countries to produce Coca-Cola products, and that Coca-Cola leaders are able to maintain control over globalization by making exchanges, sponsorships, or agreements with foreign governments to run their manufacturing sites internationally. In conclusion, the paper shows that Coca-Cola has had an effect on American culture and continues to influence our way of life and Coca-Cola management will continue to place a magnifying glass on the consumer in an attempt to discover a trend which will give the company an advantage over its competitors.

From the Paper:

"Innovation is certainly always part of the Coca-Cola Company and is why they advertise different styles of bottles, prints on cans, and items which do not have anything to do with a drink such as stuffed animals, T-shirts and caps. Producing different kinds of products involve technology. If a new product is planned to be launched, not only research for demand and possible sales prices should be conducted through an opportunity analysis. In order to be cost efficient and at least break-even, the kind of production line and machinery needed to produce the item has to be assessed and analyzed. A detailed business plan should show the strengths and weaknesses in order to help managers and executives in the decision making process, also called SWOTT analysis. At that point, an idea can become a goal. Technology also helps to communicate the plan via information technology such as e-mail and inter-/intranet to the people who make it happen. Management needs to plan for the skills necessary to accomplish the task."

Sample of Sources Used:

• Awards and Recognition. (2007). Retrieved May 28, 2007, from Coca-Cola-Our Company:http://www.thecoca-colacompany.com/ourcompany/awards_recognition.html#diversity_awards
• Coca-cola-Knowmore.org. (2005). Retrieved May 28th, 2007, from Knowmore.org:http://www.knowmore.org/index.php/Coca-cola
• Colombia: Workers Starved For Justice. (2004, April 7). Retrieved May 28, 2007, from Knowmore.com:http://www.knowmore.org/index.php/In_Colombia%2C_Workers_Starve_For_Justice
• The Coca-Cola Company (2007). Heritage timeline. Retrieved May 27, 2007, from http://heritage.coca-cola.com/
• The Coca-Cola Company (2007). The chronicle of Coca-Cola. Retrieved May 27, 2007, from http://www.thecoca-colacompany.com/heritage/chronicle_global_business.html

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