MERCOSUR and Venezuela

Paper Summary:

This paper takes a look at MERCOSUR, and the effect it will have on the Venezuelan computer industry. The paper focuses primarily on Technodyne Company, a major competitor in the hardware industry.

Outline:
MERCOSUR and the Computer Industry
Globalization and the Law
Changes in the Market
Effects on the Value Chain

From the Paper:

"Changes in cash flow and operations are intimately connected to both the inbound and outbound portions of the value chain. Logistics means transfer of value from the seller to the customer (FTAA, 2003). One of the key concerns for Venezuelan companies will be protecting their market position. Legal and intellectual property rights are an important part of this equation, but so is the ability to anticipate the reactions of customers to new competition (FTAA, 2003). MERCOSUR specifically addressed and took steps to protect software and innovative hardware advances in its language (FTAA, 2003). This alleviates many worries of this nature for all technologically based companies, including Technodyne. Service marks and trade marks are also protected. "

Sample of Sources Used:

• FTAA Consulting. (2003). Business Guide to Latin America: Challenges and trends for Multinationals and Business. Retrieved May 19, 2006 from http://www.ftaaconsulting.com/bus_guide.htm.
• Hosseini, J. and Barnes, R. (2006). Value Chain Management in the Global Market: The Role of Information Technology and Postponement. Retrieved May 19, 2006 from http://64.233.161.104/search?q=cache:p5HCu3dvUNYJ:classwork.busadm.mu.edu/Hosseini/SCM-Postponement.doc+MERCOSUR+business+advantages+venezuela&hl=en&gl=us&ct=clnk&cd=66
• Marquez, H. (2006). Oil: Venezuela Seeks to Diversify Markets. IPS News. February 16, 2006. Retrieved May 19, 2006 from http://www.ipsnews.net/africa/interna.asp?idnews=27479.

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