An analysis of the Lings Cars car leasing company in the United Kingdom.
Written in 2008; 1,834 words; 4 sources; APA; $ 58.95
Paper Summary:
The paper provides an overview of the car leasing market in the UK and examines Lings Cars' competitors. The paper presents a SWOT analysis and a Porter's five forces analysis and looks at the aims and objectives, ownership and organizational structure and financial performance of the company. The paper offers recommendations to maintain and improve the company's current performance and to expand the company.
Outline:
Part A
Section 1 - Business Environment
Competitor Analysis
SWOT Analysis
Porter's 5 Forces Analysis
Section 2 - Aims and Objectives
Section 3 - Business Structure
Section 4 - Performance Analysis
Part B
Section 1 - Recommendations
Section 2 - Maintaining Performance
Section 3 - Expansion Suggestions
From the Paper:
"The following pages will present an analysis on a company located in the United Kingdom, named Lings Cars. The company operates in the car leasing market. The company's clients include both private individuals and businesses as well. The company's operating ways are different than those of dealers', as "Ling relegates the dealer to a middleman position and deals directly with clients arranging the supply and rental of their new cars" (Bized, 2007).
"Experts state that in the United Kingdom the car leasing market is experiencing a rapid growth period. This situation can be attributed to the fact that the number of companies and individuals that use the car leasing method is continuously increasing. It seems that this method presents a series of advantages related to costs for customers (Parry, 2007)."
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