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Case Study # 110329 :: Lester Electronics Benchmarking Solutions
An examination of benchmarking for the beverage industry in general and for Lester Electronics, in particular.
Written in 2008; 3,409 words; 9 sources; APA; $ 96.95
Paper Summary:
This paper examines Lester Electronics, a manufacturing company looking to maximize its growth potential. The paper discusses how through benchmarking, Lester Electronics will be able to implement a strategic plan that will allow the organization to explore the growth opportunities of a successful merger. The paper discusses benchmarking in the beverage industry and focuses on growth potential, financial planning and the benefits of a merger for a company.

Table of Contents:
Abstract
Synopsis 1 - Benchmarking in the Beverage Industry
Synopsis 2- Benchmarking in the Beverage Industry
Synopsis 1 - Growth Potential
Synopsis 2- Financial Planning
Synopsis 1 -Maximizing Shareholder Wealth
Synopsis 2- Benefits of a Merger
From the Paper:
"One way to increase shareholder wealth is to understand the benefits of a merger. A recent merger valued at $23 million between Wrigley's Jr. Company and Mars Incorporated, made Wrigley the leading company in gum and confections. In taking the risk, the transaction between the two companies enhances its potential growth in diversifying the business by promoting the growth to chocolate, non chocolate confectionary, and gum categories. The goal of the merger is to create a strong cultural heritage between the two companies with a commitment to claim world dominance in the candy industry. The merger will help the giant corporation a reduction in distribution costs. The opportunity will enable the corporation to reduce margining costs of production as well."

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