Lavazza Coffee

Paper Summary:

The paper provides a business and industry description for Lavazza Coffee. In particular, the paper examines the key macroeconomic variables that affect the coffee industry and hence have an impact on Lavazza's operations; economic growth factors, issues dealing with employment/unemployment statistics, international trade/economics, and inflation. The paper also focuses on employment statistics and the CPI measure of inflation that can affect the coffee industry. The paper then evaluates the challenges and opportunities facing the Lavazza company.

Outline:
Coffee Industry
Competitive Analysis
Challenges and Opportunities

From the Paper:

"The company concentrates on the domestic market and offers its products throughout the world via a distribution system with subsidiaries, namely London, New York, Paris, and Frankfurt and authorized distributors located in cities around the world. This type of marketing has proven to be successful in the past; however diversifying the target market will leverage Lavazza's name as the best quality coffee and optimize the firm's position in the future and in markets outside of Europe. There is a need to implement marketing tactics that will strengthen Lavazza's household name and reputation."

Sample of Sources Used:

• Coffee importation statistics. (n.d.). International Coffee Organization trade statistics. Retrieved January 20, 2007, from http://www.ico.org/coffee_prices.asp
• Coffee consumption statistics. International Coffee Organization trade statistics. Retrieved January 20, 2007, from http://www.ico.org/show_document.asp?id=231
• Employment situation summary. (2007, June 1). Bureau of Labor Statistics. Retrieved on June 5, 2007 from http://www.bls.gov/news.release/pdf/empsit.pdf
• Illy, F. & Illy, R. (1992). The book of coffee. New York: Abbeville Press.
• Lavazza's company overview. (n.d.). Lavazza: Italy's favorite coffee. Retrieved January 19, 2007, from http://www.lavazza.com.

More papers on Lavazza Coffee:

• Marketing Plan # 131538 : "Marketing Plan: Lavazza Coffee"
• Business Plan # 101481 : "Lavazza Coffee"
• Marketing Plan # 104191 : "Analyzing Lavazza Coffee's Marketing Plan"

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