Kodak Problems

Paper Summary:

The paper discusses how in the last few years the Eastman Kodak company lost competitiveness, due to their inability to adapt quickly to new market demands. The paper reveals that now the company is confronted with greater challenges than ever before. The paper explains that the company has to face global competitors and cope with a fast technological pace that requires speedy reactions to market demands every day. The paper relates, however, that there is still time to recover the leader market position that Kodak once had. They would have to adopt a new strategy and implement drastic changes, such as cost reductions and major R&D investments.

Outline:
Company overview
Main Competitors
Financial Information
SWOT analysis
Strong points
Weak points
Opportunities
Threats
Conclusions

From the Paper:

"Kodak is a well known brand in the films industry. Eastman Kodak's activity is spread across various markets, such as: consumer photography, professional photography and labs, cinematography, medical solutions and graphic communications.
"In the end of 2005 the company registered over $14 bn in sales and it employed more than 50,000 people.
"The history of Kodak goes more than 100 years back in time. Mister Eastman Kodak, the father of this company is the one that made photography accessible to everyone, as we know it today."

Sample of Sources Used:

• Eastman Kodak Company (2005) Annual Report - Notice of 2006 Annual Meeting and Proxy Statement.
• Website: http://phx.corporate-ir.net/phoenix.zhtml?c=115911&p=irol-reportsannual
• Vecchiocattivi, Marco (2004) Eastman Kodak Company - A short case study, University of Trento.Website: http://www.science.unitn.it/labfm/_private/tom_govers/teaching/Vecchiocattivi.pdf

More papers on Kodak Problems:

• Marketing Plan # 105457 : "Eastman Kodak Marketing Strategy"
• Case Study # 71356 : "Kodak EasyShare"

APA Citation:

MLA Citation: