Jet Blue Airways

Paper Summary:

This paper provides an overview of how Jet Blue Airways exists in the current aviation market. The paper explains its marketing strategy, its customer service policy, and the technological advantages it possesses over its competitors.

From the Paper:

"With the turn of the century, the situation in the world commercial travel market has been steadily declining for the airlines. The airlines are making less profit and the passengers are also traveling much less. This has affected the airlines, as they still have to meet the high costs of repaying the purchase costs of the planes and the lease costs at the airports. Along with that they also have to meet a high cost for the labor contracts. During the period of 1990-2000, the wages had been rising at a high rate, faster than the rise in air travel rates. Thus the growth in expense for the airlines was faster than the rise in fares and most of the world's airlines are deep in the red and are approaching bankruptcy-seeking protection. On top of all these woes, the events of 9/11 have added to their problems."

More papers on Jet Blue Airways:

• Case Study # 119255 : "Jet Blue"
• Case Study # 111090 : "JetBlue's Human Resource Management"
• Research Paper # 29037 : "The Success of JetBlue and Southwest Airlines After 9-11"

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