Jet Blue's Strategic Management

Paper Summary:

The paper discusses the problems facing Jet Blue and offers recommendations for the company to pursue. The paper examines Jet Blue's ideal providing a low-cost and quality service to their customer, while also raising the return to shareholders. The paper notes that to accommodate both the community and the shareholder, the company must merely aim for customer satisfaction, since this ultimately increases the volume of business.

Outline:
The Problems Facing Jet Blue
Recommendations for Higher Flying
The Battle of the Shareholder versus the Consumer Community

From the Paper:

"Jet Blue is facing the same problem as nearly any company in any industry; that of competition. The most important task at hand for the company of Jet Blue is to maintain the quality of their product so as to ensure that they are able to garner customers, their product being superior to that of their competition. Thus far, Jet Blue has done this quite well, establishing a name for themselves as a low-cost provider of an exemplary air-travel experience. However, in addition to their competition, Jet Blue is also must contend against themselves, their business practices and behaviors affecting the success."

Sample of Sources Used:

• Palmeri, Christopher. "Jet Blue Makes a Deal with Lufthansa." Business Week Online. 17 December 2007, p. 18.
• "Your Call." Economist. 385.8559, p. 76.
• Ranson, Lori. "Holding Steady." Aviation Week & Space Technology. 167.5, p. 39.

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• Article Review # 90199 : "Strategic Management"
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• Business Plan # 32055 : "Strategic Management: Philosophy or Management Technique?"

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