Internal Communication

Paper Summary:

This paper presents a case study of a company, True Software Inc., that was unable to meet the expectations of another company because of its lack of effective internal communications. The paper goes on to discuss possible solutions to True Software Inc.'s problems and discusses ways that the company can improve its lines of internal communication to avoid similar issues in the future.

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Problem
Solution

From the Paper:

"Apart from the employees, other stakeholders are also involved in the internal communication system. People such as the shareholders, suppliers, business partners also need to be kept abreast of every change that is likely to have an impact on the company's progress, success or its revenues. However without an effective internal communication strategy, it is seriously impossible to expect success and smooth operation in the long run. Internal communication programs must be developed with one thing in mind i.e. stakeholders have a right to know what is happening within the firm or with the firm and they must be taken into confidence. David Brown (2002) explains why an internal communication strategy is crucial to a firm's success: "Without effective internal communications, the crisis of confidence in businesses and corporate leadership could hurt sincere efforts to build a positive corporate culture and to enhance employee morale and productivity, and devastate the overall image of an organization. The importance of a comprehensive internal communications program, particularly at a time like this, cannot be understated. How employees, association members and other related audiences such as investors, trustees and business partners, perceive the organization is crucial to its success." [1]"

Sample of Sources Used:

• Gordon, Gloria The state of internal communication - three views. (Panel Discussion) Publication: Communication World; Date: 03/01/1998;
• Geddie, Tom B. Internal communication: a model for the future Publication: Communication World; Date: 01/01/1995;
• David Brown IN DEPTH: BUSINESS STRATEGIES: Internal communications should be of vital importance to any business The Business Review (Albany) - August 19, 2002
• Hubbard, L. Ron. Dianetics 55! 13th ed. Copenhagen, Denmark: New Era Publications International, 1986. 38-39.
• Argenti, P. (2003). Corporate communication. Internal communication (3. rd. Ed.), New York: McGraw-Hill.

More papers on Internal Communication:

• Research Paper # 95988 : "Internal Communication and Motivation"
• Essay # 53951 : "Internal Communications"
• Business Plan # 52386 : "Communication Process Assessment"

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