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IT Management at Critical Mass
Case Study # 116986
IT Management at Critical Mass
An analysis of the role IT governance can play in the successful management of the Critical Mass company.
2,035 words (approx. 8.1 pages) |
4 sources |
APA | 2009
Paper Summary:
The paper relates that the strategic focus of the Critical Mass company is to maintain a continuous process of innovation, but this requires a substantial outlay of resources. Therefore, the paper recommends that the company package the existing services in innovative ways to attract new clients. The paper also explains why the management should institute IT governance and implement an ERP system.Outline:
Executive Summary
Introduction
Structural Analysis of the Company
Prioritization of Operations
Changing Strategic Focus to Acquire New Clients
Implementing IT Governance
The Strategic Alignment Process
Implementing a Knowledge Management System
Conclusion
From the Paper:
"The strategic focus at Critical Mass is to provide a creative and innovative solution to every new client. This requires a substantial outlay of resources particularly since the company's services are not just limited to web design but also include developing an overall corporate internet strategy. In this situation it has been recommended that the company should capitalize on the information that it already possesses in applying them uniquely to a new client. In this respect, each new business unit must be aware of the services that have been offered so far to the existing clients so that they will be in a position to assess whether a new client's requirements can be addressed with the knowledge management that is already available."Sample of Sources Used:
- Aaker, David A. (2004). Strategic Market Management. McGraw Hill/Irwin.
- Baldwin, Esther, and Martin Curley. (2007). Managing IT Innovation for Business Value: Practical Strategies for IT and Business Managers. Intel Press.
- Fred, David. (2006). Strategic Management: Concepts and Cases. Prentice Hall.
- Hitt, Michael A., et al. (2007). Strategic Management Concepts. Wiley.
More papers on IT Management at Critical Mass:
Cite this paper
APA Citation:
IT Management at Critical Mass (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Case-Study-IT-Management-at-Critical-Mass/116986
MLA Citation:
"IT Management at Critical Mass" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Case-Study-IT-Management-at-Critical-Mass/116986>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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