Hotel Augustin, Bergen Norway

Paper Summary:

This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.

Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion

From the Paper:

"Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."

Sample of Sources Used:

• Hotel Augustin: Bergen, Norway (2007) (2007) Scandinavian Travel Specialists Since 1967 Online available at: http://www.scantours.com/augustin_hotel.htm.
• Augustin Hotel - C. Sundts Gate, Bergen, Norway (2007) hotelgenie.com located online available at: http://www.hotelgenie.com/bergen/augustin.shtml.
• Swig, Rick (2000) Independent Hotels: The New Brand Alternative. RSBA & Associates: Hospitality Consulting Services. Ideas and Trends. June 2000.
• Verret, Carol (2005) Independent Hotels & Resorts: Ride the Wave or Float with the Tide. Carol Verret Consulting and Training. Ideas and Trends Hotel Online. 2005 March. Online available at: http://www.hotel-online.com/News/PR2005_1st/Mar05_RisingTide.html.
• Verret, Carol (2002) The Challenge of Marketing Independent Boutique Hotels. August 2002. Verret Consulting and Training. Ideas and Trends Hotel Online available at: http://www.hotel-online.com/Trends/CarolVerret/MarketingBoutique_Aug2002.html

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