A look at the dynamics of online travel agencies, in particular Travelocity.
Written in 2009; 3,330 words; 12 sources; APA; $ 95.95
Paper Summary:
This paper presents a case study of the hospitality and tourism dynamics of online travel agencies in general, and the company Travelocity, a leading provider of consumer-direct travel services for leisure and business, in particular. The author has included in this paper a copy of Travelocity's Customer Bill of Rights.
Outline:
Review and Discussion
Background and Overview
Supply, Demand and Macroeconomic Factors
Online Travel Agencies
Travelocity
Current and Future Trends
Conclusions and Recommendations
From the Paper:
"Today, the travel and tourism industries have shaken off most of the adverse effects of the terrorist attacks of September 11, 2001 to reassume a leading role in the global economy. In this environment, identifying how companies competing in this industry have managed to achieve success where others have failed represents a valuable and timely endeavor. To this end, this case study provides a critical evaluation of the strategies implemented by the online travel agency, Travelocity, in striving for sustainable competitive advantage. An analysis of the supply and demand factors and macroeconomic factors that affect the business is followed by a comparable assessment of contemporary issues that affect the company's supply and others affecting the demand for their products and services. An examination of changes that are affecting the company including the rise of the "ethical" consumer and the implications of national/international policies upon the activities of online travel agencies in general and Travelocity in particular is followed by a summary of the research, important findings and salient recommendations in the conclusion."
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