Horizon Foods Corporation

Paper Summary:

The paper relates that the production and marketing departments within Horizon fail to collaborate and work together as a team for the benefit of the organization. The paper considers numerous changes the managerial team at Horizon Foods must implement in order to resolve this problem. The paper specifically discusses how the company must better supervise their organizational departments, improve the communication system, increase efforts to improve the collaboration between marketing and production, increase the efficiency of business operations, and achieve cost reductions.

From the Paper:

"Horizon Foods is a national provider of food products, basically specialized on offering ethnic food specialties. They produce their items on one location, plant, and then transport them to public warehouses, from where they once again transport them to destinations requested by the customers, based on previous orders. Their customers are retail stores which generally make small purchases and all transportation costs are being paid by the food processing company.
"Horizon Foods is presented with a wide and demanding audience, which not only requires the basic products, but also desire customized and personalized items. The production of these customized items takes longer to produce and poses as such difficulties for the manufacturer."

Sample of Sources Used:

• Schary, P., Horizon Foods Corporation, College of Business, Oregon State University

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