History and Culture of Nike

Paper Summary:

The paper begins by providing an introduction and history of Nike. It then looks at the culture of Nike and further examines the company's social responsibilities. A discussion of the manner in which Nike performs in the international market is presented, which is followed by an examination of how Nike manages conflict. It concludes with a look at Nike's organizational structure.

Outline:
Let Us Introduce You To Nike
The Culture of Nike
Social Responsibility
Operation in Foreign Countries
Diversity, Conflict & Employee Treatment
Organizational Structure
Let Us End With This

From the Paper:

"As business continued, Bill Bowerman was working on improving the designs of Tiger shoes and two new faces got involved in the new business, Nike. Steve Prefontaine, a gifted middle-distance runner at U of O and Jeff Johnson, who was a former rival of Phil Knight, got involved in Nike. Johnson was the first full time employee at Blue Ribbon Sports, and Prefontaine was the first major track athlete to wear Nike. He had a great influence on the design of Nike running shoes and Johnson was credited with giving Nike its name. Over thirty years later "Nike is the largest sports and fitness company in the world" ("NikeBiz")."

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