Hershey Foods Incorporated

Paper Summary:

The paper states that in companies that operate principally in the United States, globalization has prompted the development and implementation of new business practices as a central means to ensure success in the new global economy. The paper notes that Hershey Foods Incorporated has not been an exception to this process of globalization. In an effort to remain competitive in the global community, Hershey has had to develop new business practices that provide it with greater flexibility and the opportunity to ensure its financial success. The paper notes that although some of these practices appear to reflect responsible organizational practice, there is some concern that Hershey may be engaged in questionable business practices that create clear ethical dilemmas for the organization and therefore an overview of the current operations at Hershey is warranted. The paper examines the current position of the organization, and provides an integral analysis which demonstrates the challenges currently facing the organization in terms of meeting the demands of the global business environment.

From the Paper:

"A review of Hershey's current operations provided by Datamonitor, a global leader in organizational analysis, demonstrates that the organization's operations focus primarily on "the manufacturing, marketing, selling and distribution of various types of chocolate candy, sugar confectionery, refreshment and snack products and food and beverage enhancers..." ("Hershey..., 4). Presently, the organization operates under 50 different brand names and sells it products in more than 50 different countries although its headquarters are located in Hershey, Pennsylvania. The organization employs more than 13,000 workers and despite its size has been able to perform well in recent years. Statistics provided by Datamonitor indicate that in fiscal year 2006 the organization reported revenues of $4,944.2 million, representing an increase of 2.6 percent over fiscal year 2005."

Sample of Sources Used:

• Beirne, Mike. "Consumer to Hershey: Candy isn't health food." Brandweek, 48(29), (2007): 11.
• Cadbury, Adrian. "Corporate social responsibility." Journal of the Academy of Social Sciences, 1(1), (2006): 5-21.

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