Hershey Foods Corporation

Paper Summary:

The paper explains that, although the Hershey products are competitively priced, high quality candies have been the foundation of their success. It points out however, that Hershey's revenues are significantly behind their competitors and their product mix lacks true diversity. The author points out that one recommended strategy is to extend globally the Hershey brand name. The paper recommends purchasing divisions, which other food companies are selling off, to acquire the needed revenue to be more competitive with some of the other larger companies, while also affording the opportunity to widen their product mix. Tables. Illustrations.

Table of Contents
Corporate Overview
Mission Statement
External Audit
Opportunities
Threats
Competitive Environment Analysis
Porter's Five Forces
PEST Analysis
Internal Audit
Strengths
Weaknesses
Financial Ratios
TOWS Matrix
Strategic Alternatives & Recommendations
Epilogue
Figure 1: Competitive Landscape

From the Paper:

"The first force to be analyzed in Porter's Five Forces is rivalry amongst competitors in the industry. In the chocolate and confectionary industry, there are many competitors. The industry is quite fragmented, despite several large organizations, such as Hershey Foods, Cadbury, Nestle, etc. being present. Therefore rivalry is intense. Multiple organizations are continually vying for the same valuable market share, in a rather mature industry. "

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