Herbalife's E-Commerce

Paper Summary:

The paper looks at Herbalife, an international company selling weight control and health products in a multi-level marketing system. The paper looks at the HerbalifeInternet site and describes the company's main programs; weight management, targeted nutrition and outer nutrition. The paper examines the technology employed by the company, such as multimedia advertising. The paper concludes that not only does Herbalife assist customers in weight, skin or heart related problems, it also offers them a business opportunity by encouraging them to become Herbalife independent distributors.

Outline:
Executive Summary
Description of the Web Page
Restrictions to Access
Hosting of the Web Page
Advertisements on the Page
External Promotion of the Site
The Technology Employed by the Company
Security and Privacy Policy Statements
Conclusions

From the Paper:

"Founded in 1980, Herbalife is nowadays an international company selling weight control and health products in a multi-level marketing system. Even though the company promotes on the market products for improving heart or skin condition, they are most renowned for their weight loss achievements. The latest innovation in the weight control market is Herbalife's Formula 1 Nutritional Shake Mix, a creamy shake, rich in vitamins and minerals."
"Herbalife products are being sold all over the world to the benefit of millions of customers who declare themselves highly satisfied after having used the products. "I set out to lose 25 pounds, and I lost 40. I'm still pinching myself about how much weight I've lost!" says customer Kim Frahm."

Sample of Sources Used:

• The Official Website of Herbalife 2006http://www.herbalife.com/hl/templates/templatepreportal/herbalife/index.jsp, last accessed on August 10, 2006
• Wikipedia, The Free Encyclopedia, Herbalife, August 8, 2006http://en.wikipedia.org/wiki/Herbalife, last accessed on August 10, 2006
• Ehealth Forum, Herbalife Diet, September 11, 2005http://ehealthforum.com/health/topic42024.html, last accessed on August 10, 2006
• The Global Fitness Community, Herbalife, February 9, 2000http://www.fitness.com/health_weight_loss/v949453770.php, last accessed on August 10, 2006
• Herbal Vitality, Herbalife Business Opportunity, http://www.herbalvitality.info/aw/businessopportunity.htm, last accessed on August 10, 2006

More papers on Herbalife's E-Commerce:

• Business Plan # 6423 : "A Proposed E-Business Strategy"
• Business Plan # 129868 : "An E-Business Plan Project"
• Essay # 85820 : "Commerce and Information Systems"

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