Google

Paper Summary:

The paper examines Google's long-term strategic focus, their core strategies, organizational structure, approach to problem-solving and leadership strategies. The paper notes the successes of Google until now but emphasizes that the company is only beginning to enter the first major tests of their organizational prowess, such as integrating other business lines into their search and advertising-based model.

Outline:
Introduction
Planning
Organizing
Controlling
Leading
Conclusion

From the Paper:

"With a book of corporate lore than includes using rubber exercise balls for chairs and scrounging for computer parts on university loading docks, Google has today risen from those humble origins to become one of the largest Internet companies in existence. They specialize in search, tackling the longtime computing problem of finding meaningful information in an endless sea of data. They have built an empire around the high tech needle-in-haystack game, closing May 23, 2008 with a market cap of $172.5 billion."

Sample of Sources Used:

• Kaushik, Avinash. (2008). Ten Insights from 11 Months of Working at Google. Occam's Razor. Retrieved May 22, 2008 from http://www.kaushik.net/avinash/2008/02/10-insights-from-11-months-of-working-at-google.html
• No author. (n.d.) Company Overview. Google.com. Retrieved May 22, 2008 from http://www.google.com/corporate/
• Bylund, Anders. (2008). Google Eyes a Bigger Slice. MSN. Retrieved May 22, 2008 from http://msn.fool.com/investing/value/2008/05/21/google-eyes-a-bigger-ad-slice.aspx?logvisit=y&source=eedmsnlnk0010001&published=2008-05-21
• Beyers, Tim. (2008). Get Ready for Google Image Ads. MSN. Retrieved May 22, 2008 from http://www.fool.com/investing/general/2008/04/29/get-ready-for-google-image-ads.aspx
• no author. (2008). Stock Quote. Reuters. Retrieved May 23, 2008 from http://www.reuters.com/finance/stocks/overview?symbol=GOOG.O

More papers on Google:

• Analytical Essay # 111122 : "Google's Internet Strategy Analysis"
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• Term Paper # 121871 : "Disney, Google and Change Management"
• Business Plan # 90919 : "Google in China "

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