Globalization and the Wal-Mart Corporation

Paper Summary:

In this article, the writer examines the operations of the Wal-Mart Corporation. The writer claims that Wal-Mart faces its most serious challenge to growth in confronting the need to expand globally. The writer points out that to date, Wal-Mart's domestic growth has continued nearly unabated due to the company's ability to translate the economics of globalization in manufacturing and trade to their advantage in retailing. The writer notes that while the U.S. market is the primary sales catalyst of growth, global growth has been elusive and tough for Wal-Mart to attain. In this paper, the writer explores the issue of global growth of the Wal-Mart Corporation.

Outline:
Wal-Mart Case Study
Options and Alternatives
Recommendations
SWOT Analysis - Wal-Mart Corporation
Strengths Weaknesses
Opportunities
Threats
References

From the Paper:

"Wal-Mart's store base, which according to the case study numbered 4,300 stores in 2001, attracting 100 million visitors per week in the U.S. alone is a sizeable platform from which a multitude of retail businesses could be launched. The decisions to go into do-it-yourself home repair and challenge Home Depot, or into high-end electronics to compete with Best Buy, pet products, groceries or higher end merchandise to compete with Costco and other big-box retailers, called this term due to their selling of durable goods right from the warehouse floor, are all attractive growth strategies. There is also the strategy of refurbishing stores and adding in mid-priced clothing and apparel for men and women with a designer label, a comparable strategy to what Target is doing with Isaac Mizrahi and Mossimo for example. All these are branding and selling strategies and it's critical to not overlook the operational issues of the company as well including their supply chain and focus on relentlessly cutting costs through highly effective strategies for managing suppliers. All the above issues are exacerbated and turn into major challenges however when put into the context of the European and Asian cultures Wal-Mart needs to migrate and succeed in to continue growing."

Sample of Sources Used:

• O'Marah (2005) - AMR Research (2005, November 8). The AMR Research Supply Chain Top 25 for 2005. (report and analysis) Boston, MA
• Datamonitor (2005) - Datamonitor Research (2005, Reference 1935). Wal-Mart Stores Inc. (Company Profile). New York, NY
• Weston and Garf (2005). Wal-Mart and UPS: Tales in Superior Supply Chains (Assessment of Fall Supply Chain Conference). Boston, MA.
• Sarnevitz (2005) Retail Replenishment Execution: At Wal-Mart, It's All About Processes and People. (Alert) Boston, MA AMR Research (2005, November 14).

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