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Glilette Mach 3
Case Study # 13508
Glilette Mach 3
Examines marketing strategy for Gillette's new razor & the effectiveness of campaign. Looks at pricing, distribution, development, promotion and more.
1,800 words (approx. 7.2 pages) |
7 sources |
1999
From the Paper:
"IntroductionMore than 20 years ago, NBC's late night comedy show "Saturday Night Live" parodied Gillette's then-popular Trac II razor with a mock commercial advertising the TripleTrac. The TripleTrac featured three blades and a lengthy discussion (including animations similar to those used in the Trac II commercials) showing why three blades were better than one or two. The mock commercial ended with the tag line, "Because you'll believe anything." In mid-1998, Gillette introduced its MACH3 razor, a product which brought back memories of the "Saturday Night Live" parody to some consumers, but which was brought to market after considerable time and effort in development. This research examines the company's marketing strategy with regard to the MACH3, and considers whether the early results indicate .."
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APA Citation:
Glilette Mach 3 (2012, January 27). Retrieved February 12, 2012, from http://www.academon.com/Case-Study-Glilette-Mach-3/13508
MLA Citation:
"Glilette Mach 3" 27 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Case-Study-Glilette-Mach-3/13508>
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