General Motors

Paper Summary:

This paper takes a look at General Motors in an attempt to identify the highest authority. According to the paper, the highest power member of General Motors is chairman and CEO Richard Wagoner. The paper also discusses whether the corporation should continue the struggle for the international leader position or should step down and allow Toyota to become leader.

Outline:
Core questions in General Motors
Future Intentions and Strategies
Chrysler Competing with General Motors

From the Paper:

"A note addressed to General Motors' chief executive officer proposed a rather intriguing strategy and it basically referred to the corporation's falling behind and allowing Toyota to become the international leader. In doing so, General Motors would no longer be preoccupied by marinating its positions and would finally possess the time and energy to focus on reaching other main objectives such as increasing profits. It is generally agreed that achieving the first position is seldom as difficult as it is maintaining that position. And in the case of General Motors, being number one implies several costs for acquiring the best high technology devices and services, devices and services that generally bring about the necessity to cut down other vital expenses. In other words, by stepping out and allowing Toyota to become the automobile international leader, General Motors would gain precious time and energy to focus on achieving other core goals."

Sample of Sources Used:

• Business Week Online, Wagoner's Fighting Chance, The McGraw-Hill Companies, December 11, 2006, http://www.businessweek.com/magazine/content/06_50/b4013044.htm, last accessed on March 8, 2007
• Ian Rowley, Striving for Perfection, AOL Autos, Business Week Online, 31 January 2007, http://autos.aol.com/article/safety/v2/_a/striving-for-perfection/20070126112809990001, last accessed on March 8, 2007
• Business Week Online, Sacrificing Size for Success at GM, The McGraw-Hill Companies, January 29, 2007http://www.businessweek.com/magazine/content/07_05/b4019057.htm?chan=top+news_ top+news+index_autos, last accessed on March 8, 2007
• Business Week Online, Dr. Z's Waning Credibility, , The McGraw-Hill Companies, January 29, 2007http://www.businessweek.com/magazine/content/07_05/b4019065.htm?campaign_id=rss _autos, last accessed on March 8, 2007

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