Firestone/Bridgestone Case

Paper Summary:

This paper takes a look at the Firestone/Ford controversy that was revealed in 2000 by a media report stating that there was an obvious link between the increasing number of roll-over accidents in the United States and Firestone tires. Firestone was asked to voluntarily recall its tires from the market. Three months passed before Firestone responded and since then some 6.5 million tires have been recalled.

Contents:
Overview
Key Issues of the Case
Legal Problems
Ethical Dilemma
Decision-Making Framework
Core Problems
Social, Cultural and Legal
Recommendation/Conclusion

From the Paper:

"Social responsibility: Every American Corporation needs to be fully aware of its responsibilities and obligations towards its external and internal stakeholders and this is the inability to understand this that annoys the public. The public believes that profit maximization is the only goal that corporations have in mind and they tend to ignore consumer's interests. But with more consumer enlightenment and stricter laws against defective products, many large corporations are coming under fire and this is leading to tarnished reputations and loss of consumer trust. Most consumers today would go for a company with better reputation than bigger name and this is the reason good crisis management has become a key to success in today's corporate sector. If you truly want to survive a huge blunder, own up to your fault and quickly do something about it. "

More papers on Firestone/Bridgestone Case:

• Essay # 60863 : "Product Liability"
• Analytical Essay # 141748 : "The Firestone Tire Recall"
• Research Paper # 93612 : "The Supreme Court Case of Brewer v. Williams"

APA Citation:

MLA Citation: