Exxon Mobile Corporation

Case Study # 109036

Business > Companies
Business > Management
Business > Marketing

Analyzes the strategies of Exxon Mobile Corporation, makes recommendations to improve performance and suggests their implementation.

2,510 words () | 9 sources | APA | 2008 United States

Paper Summary:

This paper is a case study of Exxon Mobil Corporation's efforts to improve performance and to set another benchmark in the oil industry. The author points out that this case study deals directly with the downstream fuels marketing strategies, employed by Exxon Mobile in 2005. Downstream oil fuels industry critical success factors include strong brand image and name recognition, high quality products, extensive financial resources, strong market intelligence, and developed sales and distribution infrastructure. The paper includes recommendations and implementations in the areas of human resource development and the retail gasoline sector.
An attractive paper with color graphs.

Table of Contents:
The Case
Company Background
Mission
Goals and Objectives
Strategies
Assessing Strategic Situation
Market Structure and Competitive Landscape
Porter's 5 Forces Analysis
Competitive Advantages
Critical Success Factors Alternatives
Recommendations
Pursue Human Resource Development Initiatives
Implement Retail Gasoline Solutions from IBM
Implementation
Human Resource Development
Retail Gasoline Solutions
Contingency Planning

From the Paper:

"It goes without saying that oils/energy industry is very large. The oils industry can be divided in two major sectors: upstream and downstream. The upstream sector of the oil industry is engaged in oil exploration an extraction. For the purposes of this case study analysis, the focus will be on the downstream sector which is engaged in refining, supply, marketing and sales of fuels, specifically, on the downstream oil fuels marketing."
"Exxon Mobil's competitors represented two classes of competition, which included major firms, such as British Petroleum."

Sample of Sources Used:

BBC News. (August 28, 2002). "Enron Puts Itself up for Sale." Retrieved November 2, 2008 from the World Wide Web: http://news.bbc.co.uk/2/low/business/2220661.stm
Digman, L. Strategic Management: Competing in the Global Information Age. Cengage Learning: Mason, 2008.
Exxon Mobile Corporation (2005A). "Guiding Principles." Retrieved October 26, 2008 from the World Wide Web: http://www.exxonmobil.com/Corporate/about_operations_sbc_principles.aspx
Exxon Mobile Corporation (2005B). "2005 Summary Annual Report." Retrieved October 26, 2008 from the World Wide Web: http://exxonmobil.com/corporate/files/corporate/sar_2005.pdf
IBM. "Retail gasoline solution from IBM." Retrieved November 1, 2008 from the World Wide Web: http://www-03.ibm.com/industries/chemicalspetroleum/doc/content/solution/444503120.html