Ethical Marketing

Paper Summary:

The paper analyzes a particular ethical marketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.

Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion

From the Paper:

"Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."

Sample of Sources Used:

• Adams, M. (2005). Diet Supplement Scam: Two-Thirds of Hoodia Gordonii Pills Sold in the United States are Counterfeit. News Target. Retrieved February 20, 2007 from http://www.newstarget.com/011425.html
• American Herbal Products Association (2006). "AHPA Code of Ethics and Business Conduct". American Herbal Products Association. Retrieved on February 22, 2007 from http://www.ahpa.org/Portals/0/pdfs/AHPA_CodeOfEthics.pdf
• Barrett, S. (2001). Unethical Behavior of Pharmacists. Quack Watch. Retrieved on February 22, 2007 from http://www.quackwatch.org/01QuackeryRelatedTopics/pharm.html
• Coleman, E. (2001). Nutrition Quackery. Diet Reviews and Information. Retrieved on February 22, 2007 from http://www.chasefreedom.com/quack.html
• DietFraud (n.d.). "DietFraud". DietFraud.com. Retrieved February 21, 2007 from http://www.dietfraud.com/main.html

More papers on Ethical Marketing:

• Dissertation or Thesis # 52183 : "Ethical Marketing and U.K. Private Acute Care Providers"
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• Essay # 53104 : "Ethics of Marketing to Children"

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