A look into how environmental analysis can be used as a strategy for a competitive advantage.
Written in 2008; 1,256 words; 3 sources; APA; $ 42.95
Paper Summary:
This paper focuses on environmental scanning, a process involving gathering, analyzing and dispensing information for the purpose of formulating strategic moves that will give a company a competitive advantage. The paper provides details on research from an environmental scan conducted for ManTech International that includes the remote, industry and operating environment. The paper also identifies changes that are expected to affect ManTech International. The author suggests how ManTech can benefit from the environmental scan by using the external and internal sources of information received from the environmental analysis to identify challenges and opportunities.
Outline:
Remote, Industry and Operating Environment
SWOT Analysis
Strategic Long Term Objectives
Conclusion
From the Paper:
"Formulating strategic long term objectives can be achieved through profitability, productivity, Competitive Positioning, Employee Development, Employee Relations, Technological Leadership and Public Responsibility. One of ManTech's long-term objective will involve dominating the defense contractor industry. This strategy falls under the competitive positioning strategy. Currently Lockheed Martin, our competitor holds the dominating status. The status is obtained through greatest revenue. Employee development is the second long-term objective for ManTech. Developing employees through education and training not only provide the employees with chance for higher pay and job security, but it also provides ManTech with greater productivity levels and a decrease in employee turnover."
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