E-Commerce Operations Management

Paper Summary:

The paper relates the marketing strategy of RedEnvelope, an e-shop company specializing in gifts. In the discussion, the paper describes the RedEnvelope's line of business as one of unique gifts offered on line. The paper also highlights the advertisng and marketing processes resulting in the company's progression and success.

From the Paper:

"The company's assortment includes: occasion gifts (including categories like: summer celebration, anniversary, birthday, christening, congratulations, friendship, get well, good luck, graduation, housewarming, just because, new baby, romantic events, sympathy, thank you, wedding), recipient (for her, him, baby, kids, teens, couple, mother, father, business associate, family, teacher). The company commercialized products are: bar, wine, cigars, bath, body, clothing, accessories, flowers, plants, gadgets, tools, gourmet foods, home, garden, jewelry, men's accessories, personalized gifts, sports, games, toys, baby gear, travel. As one may observe, this e-shop is very consistent, anyone can find anything here, as RedEnvelope is able to satisfy both the most simple and the most sophisticated of tastes. Also, the products are very well organized and easy to find."

Sample of Sources Used:

• The RedEnvelope Story (2007). RedEnvelope Inc. Retrieved July 21, 2007 from http://www.redenvelope.com/re/gifts/customer_service/customer_service.jsp?nc=22997&BV_SessionID=@@@@0305791493.1185003795@@@@&BV_EngineID=ccejaddlhlgiemlcefecefedfgfdfmf.0&refPg=%2fproduct_display%2fhome.jsp&cspg=aboutus&clk=300&clknum=6&nc2=1.
• Totty, Michael (2001). E-Commerce (A Special Report): Cover Story - The Consumers' Choice: Why Do Certain Sites Become Favorites? The Wall Street Journal. Retrieved July 21, 2007 from http://www.proquest.umi.com.
• E-Commerce Operations Management (2007). Touro University International. Retrieved July 21, 2007.

More papers on E-Commerce Operations Management:

• Business Plan # 128277 : "E-Commerce Plan for Paisley Patterns"
• Marketing Plan # 100280 : "E-Commerce Planning"
• Research Paper # 60805 : "E-Commerce"

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